Unable to change user role using SELinux

Initial SELinux context for user hitendra

[hitendra@server1 ~]$ id -Z
unconfined_u:unconfined_r:unconfined_t:s0-s0:c0.c1023
[hitendra@server1 ~]

I changed the role

[root@server1 ~]# semanage login -a -s user_u hitendra
[root@server1 ~]#

Then I logged in again

[root@server1 ~]# su - hitendra
[hitendra@server1 ~]$ id -Z
unconfined_u:unconfined_r:unconfined_t:s0-s0:c0.c1023
[hitendra@server1 ~]$

But I don't find any changes in the role as per the above command. Can any one figure out, what could be the issue.

can you completely logged out & log back in.
this should work.