Sysconfig setup window keeps showing after reboot

so here's teh deal:

Solaris 11.3 zone created from a template created by configuring a zone, running sysconfig unconfigure on it and then saved by a zfs send and receive.

create the new zoneconfig, import the template FS using zfs recieve. Now everytime we reboot the new zone it makes us do sysconfig from the console again. Even though we've previously run through the app and saved the settings.

I'm confused as to what is causing it to re assert every time we reboot...

used to be this was because .reconfigure was in the / fs. now it's all service manifest driven.

ideas?