Tue, 22 Apr 2008 20:00:00 GMT
Bob Bickel, co-founder of Ringside Networks, says companies need to harness the power of social networking and entice customers to visit corporate Web sites with the same eagerness they show for sites like Facebook. He believes the Ringside Social Application Server -- an open source platform that puts social networking tools on any existing Web site -- is the answer CEOs are looking for.