Sending email message in colour and bold letter

The code
echo -e "\033[34m Test \033[0m Mail"
when i execute this command line i get proper output
but when i mail the output of this command through sendmail it doesn't appear. Basically I want to send email message in diffrent colours, bold letter using shell script.

What you are doing is adding termcap/terminfo entries into your email message. As long as the reader of the email uses a terminal session with the same attributes, the reader will see the message in color.
If the reader is going to use a "standard" MS windows email client, then you should add HTML tags to your email.
To see what this looks like, try creating the a message the way you want to see it in Outlook Express/Thunderbird/etc and send it to a recipient on your unix system, then retrieve the email from /var/spool/mail/recipient.
Then create your script to create a similar email.

Thanks for the reply. Appreciated !!
I forgot to mention that I have installed cygwin ( unix shell env) on my windows machine and trying to send email through shell script . My requirement is that I want to send email message in bold and colour words to the users using shell script. My users use lotus notes client for email.

Thanks and Regards