Sed find exact string and delete line with variable

All,
I am trying to read in a variable and search a file then delete based on that string, but i want to match exact word.

This works but it matches all, i don't want to match anthing that contains the string, just the exact string.

sed -i "/$feedname/d" file

I tried

sed "/\<$feedname>\/d" file

but I get an unterminated regec error. Any help?

> and \ are reversed. Mosts seds do not understand this syntax BTW.