php setcookie multiple values with delimiter

Hi all,

setting a cookie multiple values with delimiter

$value = 'TM=1276245099:LM=1276245099'; // etc etc
setcookie('unix',"$value");

This generates

%3ATM%3D1276245099%3ALM%3D1276245099

I want the data as it is

TM=1276245099:LM=1276245099

Any suggestions?