Anyway, here we go. I'm afraid I can't EXACTLY replicate your desired output as
it is NOT an insert (as requested) but an update statement
the case of line 1 field 2 & 3 don't match the output and can't be made up THAT easy.
On top, it's NOT easy (again) to extract from EXCEL immediately although there seems to exist a perl module therefor. I'll assume you created a <TAB> delimited text file instead.
If you're fine with an approximation, try
awk 'NR == 1 {print "update tbfin set value1=" $2 ",value2=" $3 " where table_name=" $1 ";"}' file
update tbfin set value1=COL2,value2=COL3 where table_name=COL1;
If you don't want the header info but the data, replace NR == 1 with NR > 1 or drop it entirely if you want ALL lines represented.