Grepping multiple XML tag results from XML file.

I want to write a one line script that outputs the result of multiple xml tags from a XML file. For example I have a XML file which has below XML tags in the file:

<EMAIL>***</EMAIL>
<CUSTOMER_ID>****</CUSTOMER_ID>
<BRANDID>***</BRANDID>

Now I want to grep the values of all these specified values using script.

Please Help.
Thanks!!

awk -F'</?EMAIL>|</?CUSTOMER_ID>|</?BRANDID>' ' { print $2 } ' File