Filtering data using AWK

Shell Programming and Scripting
1

Hi ,
i have file with delimiter as "|" and data in Double codes for all fields. how to filter data in a column like awk -F"|" '$1="asdf" {print $0}' test.

ex : "asdf"|"zxcv"

Thanks,
Soma

2 
awk -F"|" '$1 == "\"asdf\""' inputfile