compiling squid with ssl support

tried to build squid with the following options

configure options:  '--enable-arp-acl' '--enable-epoll' '--enable-removal-policies=lru,heap' '--enable-snmp' '--enable-delay-pools' '--enable-htcp' '--enable-cache-digests' '--enable-underscores' '--enable-referer-log' '--enable-useragent-log' '--enable-auth=basic,digest,ntlm,negotiate' '--enable-negotiate-auth-helpers=squid_kerb_auth' '--enable-carp' '--enable-follow-x-forwarded-for' '--with-large-files' '--with-maxfd=65536' 'i386-debian-linux' 'build_alias=i386-debian-linux' 'host_alias=i386-debian-linux' 'target_alias=i386-debian-linux' 'CFLAGS=-Wall' 'LDFLAGS=-Wl,-Bsymbolic-functions' '--enable-ssl' '--prefix=/usr' 'CPPFLAGS='

but when i try to start squid i get

 * Starting Squid HTTP proxy squid                                              FATAL: Could not determine fully qualified hostname.  Please set 'visible_hostname'

Squid Cache (Version 3.0.STABLE24): Terminated abnormally.
CPU Usage: 0.010 seconds = 0.010 user + 0.000 sys
Maximum Resident Size: 0 KB
Page faults with physical i/o: 0
                                                                         [fail]

what did i do wrong?
i'm using ubuntu 9.10 x86_64

my squid.conf is the default unconfigured state