Command not found

Hello Guys

I have the following function in an existing library,
what verbose means ?
also why msg='['`date` "$SCRIPT_NAME] $*" give me command not found?

SCRIPT_NAME="plapla"
REPORT_FILE="tmp.txt"

i_report()    ## Prints all arguments to the report file
#=================================================================== 
{       

    msg='['`date` "$SCRIPT_NAME] $*"    
    verbose "$msg"
    echo -e "$msg" >>$REPORT_FILE
}

i_report "=========================================================="

Thanks in advance

Try:

msg="[`date` $SCRIPT_NAME] $*"

Btw my O/S doesn't have a command called "verbose".

Thanks