Afaik, there is no such option for split, as stated in the man page. Split on Debian for example offers a -d for using numbers instead of letters, but it will be always a suffix at the end and not be positioned somewhere inside/between a string.
You might have to accept it as it is or could move the splitted files to the desired names.
You could use split, since it does a good job.
Since split makes the files alphabetically, you could change the filenames afterwards, like so (leave out the "echo" if you want to execute the mv, this is just to show what it would do).
Why don't you simply rename the files afterwards? You know the files name already ("some_name"aa, "some_name"ab, etc.). "ls" sorts them alphabetically already, yes? Now set up a counter, cycle through the filenames sorted this way and rename them using the filename template and the counter:
(( iCnt = 1 ))
ls | while read filename ; do
mv $filename file${iCnt}.txt
(( iCnt += 1 ))
done