you can use:
iptables -A OUTPUT -p icmp --icmp-type 8 -j DROP
you can also try this (I never used personally):
echo "1" > /proc/sys/net/ipv4/icmp_echo_ignore_all
OR do it permanently on sysctl.conf
vi /etc/sysctl.conf
net.ipv4.icmp_echo_ignore_all = 1
hope this helps